Čuveni modni brend Diesel imenovao je novog kreativnog direktora – dizajnera Glenna Martensa. Glenn vam je možda već poznat i kao kreativni direktor alternativnog modnog brenda Y/Project od 2013. godine, a istakao se po svom inovativnom i neobičnom kreiranju odevnih komada od teksasa. Upravo to je jedan od razloga zbog kog mu je ponuđena pozicija u modnoj kući Diesel, a Glenn je sa uzbuđenjem prihvatio, rekavši da je počastvovan što će postati deo velike Diesel porodice. Dizajn koji promoviše Diesel je sinonim za slobodu, radikalnost, optimizam i iskrenost, a to su vrednosti za koje Glenn veruje da će oblikovati budućnost. Uz to, sada više nego ikada važno je da se podsetimo ovih ideja i principa, u dizajnu i u životu – i Glenn kaže da spremno ulazi u ulogu kreativnog direktora koji će se zalagati za njih.

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OTB is proud to announce the appointment of @glennmartens as Creative Director of Diesel effective immediately. In his new role, Glenn will overview the global brand’s style, communications, interior design, and more in general its overall creativity. Born in 1983, Glenn Martens is a Belgian designer who started his career at Jean Paul Gaultier, and since 2013 he is the Creative Director of Parisian brand Y/Project. In 2017 Glenn won the ANDAM award (of which OTB is one of the historical supporters), and in 2018 Glenn was one of the guest designers of Diesel’s experimental capsule series Diesel Red Tag. Thus Renzo Rosso, founder of Diesel: “Ever since I met Glenn in 2017 I saw his experience grow and his talent cement. Working with him on Diesel Red Tag, going through our company’s archives and heritage together, seeing him interact with the brand, brought us closer, and I am happy to now see him take the helm of Diesel, where he will marry his design vision with the iconoclastic values of this unique brand”. “I am extremely honored and excited to join the Diesel family. Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope”, is the comment of Glenn Martens.

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Ovaj belgijski dizajner, koji je rodom iz Beograda a studije mode je završio u Antverpenu, već je sarađivao sa Diesel-om u prošlosti, kao deo Diesel Red Tag projekta 2018. godine. U okviru ovog projekta on je kreirao modnu reviju na ulicama Pariza, na kojoj je predstavio veoma savremenu fuziju street style-a i elegantnosti kroz odevne komade od teksasa uklopljene uz pantalone od kože i neobično sečene blejzere. Još tada se videlo da njegov senzibilitet u dizajnu veoma leži principima na kojima se zasniva Diesel, ali bilo je potrebno da prođe malo vremena kako bi došlo do ozbiljnije saradnje između Glenna i Diesela. Takođe, samo godinu dana pre ovoga Glen je za svoj rad u modnoj kući Y/Project dobio ANDAM nagradu za dizajn, koju podržava vlasnik modne kuće Diesel – Only The Brave.

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