U kategoriji Execution – Dizajn nagradu su osvojili Braća Burazeri i Jaffa Crvenka za kampanju Munch 40. POM POM Communications i Grand kafa osvojili su nagradu u kategoriji Direktni marketing za kampanju Grand Single origin šolja.
U kategoriji Pojedinačni radovi – Outdoor nagrada je pripala agenciji Friday Finally i Alma Quattro za “Lica ovog grada”. Najbolja kampanja u kategoriji Pojedinačni radovi – Influence marketing je kampanja “Frikom Macho Explainer” agencije T&T Brand Factory i Frikoma. Kampanja “Kad budeš bila spremna” agencije Direct Media United Solutions i Alma Quattro osvojila je nagradu u kategoriji Pojedinačni radovi – Video. Xiaomi Srbija osvojio je nagradu u kategoriji Pojedinačni radovi – Social Media za projekat “Pokaži nam ko te smara za Xiaomi!”
O tome ko će dobiti ovogodišnje KAKTUS nagrade odlučivao je stručni žiri koji su činili priznati i ugledni profesionalci iz kompanija, kreativnih, PR, digitalnih agencija i produkcijskih kuća iz Srbije i regiona. Žiri iz Srbije ove godine radio je u sastavu: Aleksandar Ružesković, Marketing Director, Forma Ideale; Đorđe Janković, Managing Partner & Creative Director, Friday; Goran Ruškuc, Creative Director, Communis DDB; Igor Miljković, Head Of Production, dme.video; Ivan Westerveen, Creative Director, Saatchi&Saatchi Belgrade; Ljubica Vukčević, Head Of Data Analytics & Insight, Direct Media United Solutions; Marko Svirčević, Art Director, Luna\TBWA Belgrade; Milena Đorić Gudurić, Head of Marketing, Mastercard; Nataša Šarčević, Marketing & Innovation Director, Atlantic Štark; Nina Elezović, Public Affairs & Communication Manager Serbia and Montenegro BU, Coca-Cola HBC; Tanja Vasojević, Communications Director, Delta Holding; Veljko Golubović, Executive Creative Director, New Moment New Ideas Company; Vladimir Ćosić, Creative Director, Represent Communications; Vladimir Mitrović, Creative Director, Ovation BBDO i Zdravko Kevrešan, Associate Creative Director, Drive Agency.
Regionalni žiri ove godine činio je: Ana Lozica, Creative Director & First Lady, Švicarska (HR); Ana Marija Malić, Brand Communication Director, Degordian (HR); Andrej Krajner, Communications Director, NLB Group (SLO); Barbara Randić, Head Of Marketing Communication & PR Adriatic, Renault Nissan (SLO); Blaž Vuk, Creative Director, Pristop (SLO); Darko Bosnar, Creative Director, Imago Ogilvy (HR); Irena Šarić Dombaj, Corporate Communications Director, L’oreal (HR); Luka Bajs, Executive Creative Director, Shift Agency (SLO); Maja Naumovska Saveska, Head Of Corporate & Marketing Communications, Halkbank Skopje (MK); Marija Jakeljić, Marketing Director, Croatia Osiguranje (HR); Matjaž Germ, Creative Director, Agencija 101 (SLO); Nataša Mitrović, CEO & Co-Founder, Konteent Media (BIH); Tonči Klarić, Co-Founder & Creative Director, Spellcaster (HR); Viktorija Radojević Mavrič, Executive Director Of Marketing And Development, Mercator Group (SLO) i Zvonimir Seki, Chief Marketing Officer, Franck (HR).
Nagradu KAKTUS Talents (powered by A1 Srbija) osvojio je tim Different think, koji su činili Jelena Dobrković i Stefan Mitrović iz agencije New Moment New Ideas.
Fotografije: Marketing mreža
