Looking through fashion blogs lately, we ended up in Europe’s largest fashion center, Milan. We decided to find out more about one of the most popular Italian bloggers and bring you her vision of fashion.

She is Erika Boldrin, a 27-year-old private banker from Milan. She has been the editor of  “My Free Choice” fashion treasure for two years. Erika discovered her love for fashion when she was five she already had a clear picture of what she wanted to wear. This mysterious brunette says she does not like to look too sexy, and therefore doesn’t wear too short or deep cut clothes.

154 Having coffee with a trendsetter: Erika Boldrin

Erika Boldrin & myfreechoice.net

How would you describe your style?

My personal style is various. Sometimes I wear casual clothes and sometimes sporty. I wear only what I like and what is close to my personal taste. The name of my blog “My Free Choice” actually explains that.

Why did you decide to start blogging?

This blog was born almost by accident, on a little push of my friends who wanted to show my style to other people.

What are the advantages of blogging?

There are many benefits. From making new friendships with other girls who are bloggers or followers, to working with companies with which you did not think was possible cooperate.

246 Having coffee with a trendsetter: Erika Boldrin

Erika is wearing her beautiful do-it-yourself sweater

342 Having coffee with a trendsetter: Erika Boldrin

She will impress you with a fantastic choice of coats

438 Having coffee with a trendsetter: Erika Boldrin

Flutter pants and blouses are just perfect for spring

533 Having coffee with a trendsetter: Erika Boldrin

She was a part of the largest fashion show in the world that has entered the Guinness Book of Records

627 Having coffee with a trendsetter: Erika Boldrin

She adores her Aztec printed pants

720 Having coffee with a trendsetter: Erika Boldrin

Erika proudly owns a Hermès Birkin bag


Marina Marry je studentkinja industrijskog inženjerstva i menadžmenta, zaljubljenik u fotografiju, zvuk saksofona i ukus Tiramisu torte. Nepopravljivi je sanjar, hedonista i ponosni vlasnik kreativnog kutka “The Book of Happiness”.

Editors choice